Professor Geoffrey Jones
"What happened over time was this: you could call it, homogenization of what it meant to be beautiful spreading out throughout the world. And beauty consumers came to see beauty in very much more uniform or, you could say, restrictive terms. And this conception of what it meant to be beautiful was reinforced by television, by Hollywood, by the whole ecosystem of the beauty industry area, of magazines, the gatekeepers of beauty. So if you were to take a long-term historical perspective, consumers' conception of what it meant to be beautiful narrowed and homogenized dramatically."
-Big Think Interview with Geoffrey Jones
Other books by Geoffrey Jones
Professor Jones's keynote at the 13th Godrej Archives Annual Lecture
EBHA 2022 Lifetime Achievement Award
Geoff Jones was awarded the first European Business History Association's (EBHA) Lifetime Achievement Award in 2022 when the conference met in Madrid, Spain. You can find out more information about the scholarly society here.
Creating Emerging Markets oral history project
Service to the profession and the business history field
Contact the author at gjones @ hbs.edu