Chapter 6 Building a National. Addressing Disparities. Kasturbhai Lalbhai in Colonial and Independent India, explores the career of the Indian industrialist Kasturbhai Lalbhai, motivated by Jain values, to build modern industry in the country adhering to the highest ethical values, while supporting the independence struggle and investing heavily in the cultural and educational infrastructure of his home city of Ahmedabad.
Chapter 7 Modest Consumerism, Urban Blight, Tech Solutions and the Quest to Improve Society, set in postwar America where Corporate Social Responsibility became the new normal, this chapter looks at three business leaders who went further than the norm – the auto manufacturer George Romney and the computer pioneers An Wang and William C. Norris.
Chapter 8 The Rise of Values-Driven Businesses. Anita Roddick and the Challenge of Growth, explores the career of Anita Roddick, the British beauty retailer and founder of The Body Shop, who challenged stereotypes in her industry and advocated for social and environmental causes, although was also prone to over-claiming and exaggerating her firm’s achievements.
Chapter 9 Social Three-Folding. Biodynamic Farming and how to build a Flourishing Community, examines business inspired the Rudolf Steiner, the founder of Anthroposophy, including the Egyptian biodynamic community of Sekem, established by Ibrahim and Helmy Abouleish.
Chapter 10 From ESG to B Corps. Benchmarking and Scaling of Virtuous Practices, examines endeavors to build deeply responsible systems, including ESG investing, B Corps, the Economy of Communion, and the steward-ownership movement.